Shortening the length of treatments, letting the patient take advantage of the implant
more rapidly is something that the entire dental profession desires and many years of research has  been spent simplifying protocols. But should we, nevertheless, let the general public  and practitioners believe that this type of operation is easy, simple, and fast. This is however the meaning of Nobel Biocare ‘s press releases when the manufacturer announced marketing products with  catchy names like « NobelSpeedyÔ », « Teeth In An HourÔ »  or «Immediate FunctionÔ ». 

Basing its release on this type of advertising effect is disrespectful to patients and practitioners, who work observing the rules of dental practice, built on decades of research and experiments with constant care  for patient health.